COMPANY'S LOGO

A logotype, commonly known as a logo, is a graphic element which uniquely identifies corporations, products, services, institutions, agencies, associations or any kind of organizations in order to differentiate publicly the owner of the logotype from other entities.

A logotype is really a brandname set in a special typeface/font arranged in a particular, but legible, way. In later years however the word logo has been used to describe also signs, emblems, trademarks and symbols; however emblems with non-textual elements cannot correctly be described as a logotype.

The uniqueness of a logotype is of utmost importance to avoid confusion in the marketplace, among clients, suppliers, users, affiliates and the general public. Therefore, once designed, a logotype should be registered as a graphic trademark, so that no other can use it, and no other can try to stop its use by the owner.