CORPORATE IDENTITY

A Company's Corporate Identity is the visual expression of the organization's unique identity through the systematic use of words and symbols; it is how a particular business is perceived by its customers and the rest of the marketplace.

The elements that make up the Corporate Identity are:

• company’s name
• logo
• typeface and type sizes
• colors
• graphics
• slogan

The design elements of one company's Corporate Identity must be utilized to communicate what it does and how it does it in the company's print communications, ranging from letterheads to business cards to brochures, newsletters, documentation as well as in the company's web site